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Why Email Marketing is Key for Small Businesses?

For every $1 spent, email marketing generates $38 in ROI. Most of the marketers do not understand the value of email by considering is a useless thing. But this small intelligent tool can do wonders for your digital marketing. Here is why email marketing is key for small businesses. Have a look. Do You Blog? Email marketing is the nutella of the blog. They perfectly complement each other. Blogging feeds the website with the updated news and content that is ideal for generating organic traffic. It helps bringing the traffic to the......

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5 Ways Web Design impacts Customer Experience

Website Design is one of the most essential components of Digital media marketing strategy. A great website design throws a spotlight on your businesses objectives in a beautiful way. The aesthetics, visual appeal, usability and other crucial factors have a big impact on the long term success of a business. Understating the value of website design is a big drawback. Do you know how dramatically it can impact your business? Let’s have a look on the five most important aspects of a website design that draws attention of traffic and improve your......

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Understanding Social Media Ecology- Honeycomb Model

Not a single business can be successful digitally without having an online social media presence. Now the question arises how social media is engaging the users. To answer this question, a group of professors from Canada created a valuable model to check out the effectiveness of social media. Jan Kietzmann, Kristopher Hermkens and Ian McCarthy came up with a unique Honeycomb Model based on the seven key building blocks on which businesses can build their company’s social media strategy and focus their attention on it. Here you will find out the seven......

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What Is The Best Time to Post on Social Media?

Have you ever noticed the time and day when your content is most likely to be shared on social media? Do you know the time when your audience actively participates? Is the engagement time of audience on Facebook and Twitter same? Creating a post with amazing content and images is of no use without a workable strategy. It is advisable to post on social media in peak hours and days for your audience. It is quite obvious that ideal time slot will vary based on the social networks, customer segments, external events,......

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3 Types of Keywords That Can Get Your Content Found Faster

Getting attention in digital world is not like purchasing a piece of real estate and putting up a great sign. People won’t just wander and stumble on your site. In fact, you have far more competition online. The primary way to access your website is by searching on a search engine like Google. No matter what kind of content you do, keywords matter. Use of right keywords will make or break your website. If quality content is the king for a digital marketing then keywords are the king for content that bring......

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3 Tips for Dynamite CRM Strategy

In the twenty first century, this digital realm is enriched with advertisements. Facebook and twitter posts are cluttered with advertisements and this all is the outcome of social media based marketing strategies. We as marketers need to rethink about our marketing strategies to efficiently target our potential audience out of consumers. A strong CRM strategy is one of the best ways to educate prospects about our products. We should focus on serving customers instead of selling the products. Force fed advertisements are a big no. Improve your CRM strategy by incorporating three......

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5 types of SEO you need to boost your site traffic

SEO is a vast field that is not just confined to putting keywords on page. Though keywords optimization is a significant aspect of SEO but it’s a lot more to it. Do you want to get maximum traffic on your site? Here are five SEO tactics that can help your site rank for the keywords you are targeting. You may not use all of them but will have a proper understanding of how to improve your website ranking. On-Page SEO The most common type of SEO, on page optimization includes all the......

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digital marketing factors blog

When you want to make living as a digital marketer, learning how to use digital marketing that converts is a smart way to grow in online world. What is even more fun than a list of rhymes that will help you memorize the fundamentals of effective digital marketing? Have a look on infographic that visually depicts each rhyme. Since you want your visitors to act because your services assist them with something they lack, this infographic will show you path to stay on track. Let’s jump right in to the ABC of......

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this is what happens to internet every minute

In social media universe, there are no barriers to entry and almost infinite amounts of people have been a part of it. We chitchat with our friends on social media, share unlimited photos on Instagram, send hundreds of emails and share stories on snap chat unknowingly but do we really know how much we have drilled down in digital world. Do you want to know what happens every minute on the internet? Every year Lori Lewis and Chadd Callahan of Comulus Media comes up with an interestingly mindboggling graph that shows incredible......

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How-Artificial-Intelligence-is-influencing-Web-Designing1

As the significant tools of digital realm, web designing and development have been going through constant growth and evolution. In the early stages, there was not any requirement of complex, image based sites with variation in typography, font and visual content. As time has changed, such websites have become the need of business to step into online world. Gone are the days, when web developers had to master the art of hand coding web layouts. The demand of elegant websites has increased with compelling designs because the sites that tell unique stories......

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